After two very strong years in terms of conferences, sales, reveals and so on, everybody had high expectations for PlayStation. From an industry fellow point of view,…… Read more “E3 Conferences – PlayStation”
E3 Conferences – Ubisoft
“Woah. EASY GUYS!”. This could summarise my thoughts during the major part of the conference. Let’s get down to business. Here’s my favourite pic of the conference, and…… Read more “E3 Conferences – Ubisoft”
HI, I’M A PR PERSON, LET’S BE FRIENDS.
Those who know me, on a personal level or professional level, are fully aware that I am a (very) blunt person, but also very open-minded and a…… Read more “HI, I’M A PR PERSON, LET’S BE FRIENDS.”
E3 Conferences – Microsoft
For years now, Microsoft and PlayStation have been at it, exchanging blows to prove their superiority. While this console war created a rift between two communities who…… Read more “E3 Conferences – Microsoft”
E3 Conferences – EA
It’s the best time of the year: E3! The fact that I’m not attending makes me sad, but on the other hand, I’m able to enjoy it…… Read more “E3 Conferences – EA”
Don’t hate Atlus, it won’t help
Disclaimer: I work on the publisher side and see what is going on behind the scenes, but I remain a gamer. Every week seems to come with…… Read more “Don’t hate Atlus, it won’t help”
THAT’S WHAT HE READ #5
Behold! The 5th edition of my digest is here. Video games history, self-actualization, PR, and esports are on the menu today. Article 1: Super Mario 64…… Read more “THAT’S WHAT HE READ #5”
THAT’S WHAT HE READ #4
I have been slacking a tiny bit lately in terms of posting here… In any case, the 4th edition of my weekly digest is here. Video games,…… Read more “THAT’S WHAT HE READ #4”
Analysis of Pokémon SuMo & XY PR Campaigns (Part 4)
For this final part, I will be focusing on the last 2 months of the campaign, but also Pokémon Go. Read more: Pokémon is the best entertainment…… Read more “Analysis of Pokémon SuMo & XY PR Campaigns (Part 4)”
Old video games Ads are amazing
When I was younger, just like today, I wasn’t really bound to a platform or brand. My earliest gaming memories are from Atari 2600, Commodore 64, Gameboy,…… Read more “Old video games Ads are amazing”
Rachid's notes. 