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    EA PLAY 2018: NO LOOT BOXES!

    No seriously guys, THERE ARE NO LOOT BOXES. Oh did I tell you? NO L O O T  B O X E S. I’m barely exaggerating, but…… Read more “EA PLAY 2018: NO LOOT BOXES!”

    12/06/201814/06/2018 by Rachid Belrhiti

    BEHOLD, E3 IS BACK! (me too btw)

    It’s been a while…   To be honest, I missed writing my thoughts. Not necessarily for people, but for myself to have a written record of my…… Read more “BEHOLD, E3 IS BACK! (me too btw)”

    11/06/201817/06/2018 by Rachid Belrhiti

    My thoughts on the TGS Conference (19th September)

    September is an important month for everyone: students going back to school, some others going back to work and… there’s the Tokyo Games Show. As someone who loves…… Read more “My thoughts on the TGS Conference (19th September)”

    20/09/201711/06/2018 by Rachid Belrhiti

    My thoughts on the Nintendo Direct (13th September)

    One could say that Nintendo is… Doomed. (Copyright: all the twitter brothas and sistas who did this joke 100 000 times already)   You probably know it, but…… Read more “My thoughts on the Nintendo Direct (13th September)”

    17/09/201718/09/2017 by Rachid Belrhiti

    Fire Emblem PR Analysis – PR Campaigns (Part 2)

    In the first part, I have introduced the IP and what I liked about it. In this second part, we will focus on the PR campaigns and…… Read more “Fire Emblem PR Analysis – PR Campaigns (Part 2)”

    17/08/201718/08/2017 by Rachid Belrhiti

    Industry Profiles – Satoru Iwata

    In some of my previous articles, I mentioned that I wanted to create a new series of articles focusing on industry individuals/entities. As some of you might…… Read more “Industry Profiles – Satoru Iwata”

    08/08/201717/08/2017 by Rachid Belrhiti

    Fire Emblem PR Analysis – What is Fire Emblem? (Part 1)

    Back in February, I wrote a set of articles around Pokémon, this time I’ll write a 4 parts series focusing on a game series I like and…… Read more “Fire Emblem PR Analysis – What is Fire Emblem? (Part 1)”

    01/08/201703/06/2018 by Rachid Belrhiti

    Growth is an endlessly iterative process.

    “Growth is an endlessly iterative process. When we learn something, we don’t go from wrong to right, we go from wrong to slightly less wrong. We are…… Read more “Growth is an endlessly iterative process.”

    21/07/201702/08/2017 by Rachid Belrhiti

    E3 2017 in (PR) numbers

    After giving my thoughts about each of the conferences and picking up my favourite moments, I wanted to share with you some numbers/insights. Most of the content…… Read more “E3 2017 in (PR) numbers”

    06/07/201706/07/2017 by Rachid Belrhiti

    E3 2017 – How does it fare against previous years?

    … While I was tempted to go down a dark path and choose a clickbaity title, I have seen the light, and here I am, with a…… Read more “E3 2017 – How does it fare against previous years?”

    01/07/201701/07/2017 by Rachid Belrhiti

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