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    Apex Legends – why so successful?

    All the hype around the game motivated me to get out of my slumber and write a small piece analyzing its launch, and why it succeeded. Before…… Read more “Apex Legends – why so successful?”

    12/02/201914/02/2019 by Rachid Belrhiti

    The Game Awards 2018: PERSONA 5!!! (Kind of…)

    The Game Awards are the gaming equivalent of The Oscars; people wearing expensive clothes, a lot of flashes, plenty of ads and most of all: a celebration of…… Read more “The Game Awards 2018: PERSONA 5!!! (Kind of…)”

    07/12/201807/12/2018 by Rachid Belrhiti

    Weekly Digest #3

    In this 3rd edition, we talk about Facebook’s crisis communication strategy, modern Japan’s founding history, blockchain, the “Dark Art of opposition research” and games.   Article #1:…… Read more “Weekly Digest #3”

    03/12/2018 by Rachid Belrhiti

    Weekly Digest #2

    Welcome to the 2nd edition of my Weekly Digest. This week we talk about Google’s culture, Toxic company cultures, Avast’s rise to power in the endpoint security…… Read more “Weekly Digest #2”

    21/11/201821/11/2018 by Rachid Belrhiti

    PlayStation moves away from E3, and that’s not a bad thing.

    DISCLAIMER: those are my thoughts, based on my research, my experience as a member of the gaming industry, and my views as a consumer. I don’t pretend…… Read more “PlayStation moves away from E3, and that’s not a bad thing.”

    16/11/201816/11/2018 by Rachid Belrhiti

    Weekly Digest #1

    A long time ago, I promised that I’ll be sharing articles on a weekly basis under the “That’s what he read series”, and I failed to deliver.…… Read more “Weekly Digest #1”

    09/11/201821/11/2018 by Rachid Belrhiti

    Finished Games #1 – Yakuza 0

    Note: I originally wrote this article last year. In this series, I’ll be talking about games I have finished. I’ll be discussing what I liked/disliked about them,…… Read more “Finished Games #1 – Yakuza 0”

    08/11/201808/11/2018 by Rachid Belrhiti

    #UbiE3 2018 – This is SPARTAAAA…?

    An obvious title, I know! But I just couldn’t help myself given what they have shown on Assassin’s Creed Odyssey. Now that the Sword of Damoclés is…… Read more “#UbiE3 2018 – This is SPARTAAAA…?”

    19/06/2018 by Rachid Belrhiti

    Square Enix E3 2018: eh…

    Let’s get this out of the way: I will not bash on Square Enix, because I know how hard it is to prepare an event/presentation. With that…… Read more “Square Enix E3 2018: eh…”

    14/06/201815/06/2018 by Rachid Belrhiti

    Microsoft E3 2018 – This should have been year one

    In this generation of consoles, Microsoft has suffered tremendously from their bad start and are still paying the price for it. While we are slowly but surely…… Read more “Microsoft E3 2018 – This should have been year one”

    13/06/201819/06/2018 by Rachid Belrhiti

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